Meet the Founder
Bringing high-level operational engineering directly to local Hill Country businesses.
Jeraldo Cruz
Founder & Principal Systems Builder
For over a decade, I’ve built systems, streamlined operations, and solved complex logistics problems across senior operations management, network operations support, and technical inventory environments.
Throughout my career—managing high-volume supply chains, operations teams, and critical technical infrastructure—one pattern kept repeating itself: Software gets bloated, expensive, and overly complicated.
When I looked at what local independent contractors and small shop owners were being forced to pay for software like ServiceTitan, Housecall Pro, or complex CRMs, I saw a massive problem. Hardworking business owners were paying $200 to $500 every single month for giant software packages when they only actually used two or three core functions.
Why Simple Biz Systems Exists
I started Simple Biz Systems right here in Kingsland, Texas, to give small business owners a better option: Unbundled Software.
- No Forced Rents: We build tools into your own Google Workspace account so you own your data outright.
- Lean Workflows: We build only what your team actually uses on the job site—no clutter, no confusion.
- Local Accountability: You get a dedicated systems partner located right in the Highland Lakes area.